The problem is that often your prospective customers don’t always want to buy when you’re ready to sell. In fact, research shows that you need an average of 11 interactions with a prospect before they are ready to buy from you.

Promotional merchandise is a cost-effective way of constantly interacting and reminding your prospects that you’re here for them when they are ready to buy. Repeated exposure to your message means being memorable and remembered for when your prospective customer need what it is you do.

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