This partnership with Prevented Ocean Plastic supports the recovery of ocean‑bound polypropylene before it enters the sea, directly funding collection infrastructure in coastal communities.

As part of a long‑term sustainability strategy, three dedicated plastic collection trucks help to gather discarded cups in regions with limited waste systems.

This approach enables local collectors to work safely, earn a steady income and prevent pollution at its source.

The recovered material is then recycled into certified, food‑safe polypropylene and used in UK made products, closing the loop and supporting a circular approach from waste back into practical, everyday items.